Strategy that inspires action.

With a background in Human Development, Psychology and Education, I offer an empathetic, humanistic, and rigorous approach to strategy focused on what truly drives behavior.

Brand Strategy

Research, data, and critical thinking guide me to articulating your point of difference in the market - then building the tools that will pull that identity through every touchpoint of your business. Brand strategy is your roadmap to standing for something, and for sparking possibilities for your business.

RESEARCH & DATA ANALYSIS • BRAND POSITIONING & ARCHITECTURE • CONSUMER & CULTURAL INSIGHTS • STRATEGIC STORYTELLING

Creative Strategy

I translate your point of difference into creative platrorms that express your brand through color, tone, voice, and messaging - all of these elements should foster clarity, difference, and audience engagement around your point of difference.

MESSAGING STRATEGY & HIERARCHY • NAMING • CREATIVE BRIEF DEVELOPMENT • CHANNEL STRATEGY

Creative Direction

I lead creative teams through the process of developing creative assets that are as stunning as they are strategically sound. I make sure everything tees up - from purpose to design - for consistency and impact.

OVERSIGHT • VISION • COLLABORATION • CROSS FUNCTIONAL LEADERSHIP

Case Studies

  • Campaign Strategy / First Five California

    A statewide campaign addressing the gap in early childhood services for Fathers who want to be more involved.

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  • Brand Identity / Intermountain Health

    Post-pandemic brand revolution for caregivers and patients who want to be more connected.

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  • Architecture & Naming Strategy / Briggs and Stratton

    New, clean architecture and naming system for a easier consumer navigation.

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  • ConocoPhillips

    A refreshed visual identity to unify, expand, and express a vibrant internal culture.

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What they’re saying about me:

I can confidently say Margot has a natural ability to think creatively and strategically. She is hard-working, detail oriented, and is able to deliver insightful recommendations to clients. She's a valuable asset to any creative team.

Anthea Kelsick, Co-CEO B-Corps

“It didn't take long to realize that Margot was an incredibly smart and creative person with an impressive array of experience and areas of expertise. For me, her most striking characteristic is her authenticity, which shines through in her work ethic and her dedication to addressing social issues that she is passionate about changing.’

Dr. Laura Scheiber, CUNY